When you want to start the process of developing your product, you need to identify the vision you want your product to embody, and if that vision is of value to the target audience.

You’re probably very excited about the prospect of creating and launching your own app whether it be mobile or web. You’re not the only one to feel this. You might even feel unstoppable with this new found energy. While we enjoy seeing this passion in our partners, sometimes it is just not enough.

Don’t get us wrong, we’re not trying to put you down, quite the opposite actually. We are just making sure your priorities, energies and time are focused in the right direction in order to have maximal success in the market.

Before starting any online business, and in your case creating an app, you need to ask yourself some questions, these questions need to be answered honestly:

  • Can you create it by yourself?
  • Do you need a team?
  • Do you need a software house?

These are questions only you can answer and they all depend on expertise and cash at hand.

Whatever answers you come up with, make sure they are honest and they are available before you get to work. If not, the product you’re trying to create will be defective. 

Other questions you might want to ask yourself are:

  • What is my main goal?
  • Who will use my product or app?
  • Will this app solve any problems?
  • How does my app benefit its users?
  • How will my product fare in the market against the competition?
  • What are the most important features of your app?
  • How will I know if the app has achieved my laid down objectives?

If you already have the answers to these questions then congratulations, you’re way ahead of your peers. But, it’s not enough to simply know the answers, they need to be written down and discussed with your partners, team members, or anyone who can add value, since these questions are as vital as the app you’re trying to develop.

This article is written for those who don’t have the answers to these questions. You will find below several tips and tools to aid you in your quest for answers. These answers are just as important as the app development process, and are worth the time taken to get them, in many cases these questions will help you save money down the road when you approach the MVP development phase. 

You may be asking how we know these tools and if they do what we say they do. We have been in this business for a long time and we have a lot of experience with new apps and new developers, so don’t worry, your in good hands.

Basic Product Canvas

This tool gives you a birds eye view of your product by allowing you to see it’s attributes on a single page. In most cases it is used as a strategic product planning tool. You will view your app’s stats using the following parameters:

NAME – Shows you the name of your product, if you don’t have one, don’t worry it’s normal.

GOAL – Shows the main objective of your product, it must be oriented in a problem-solution way, where you identified a problem and now you are suggesting a solution for it. For example: help homeless people find shelter.

SCALE – This talks about how big you want your product to be and the time frame you have for its growth.

TARGET GROUP – This category refers to the end users of your app. It’s about their needs and wants. The users are also described a bit briefly here. For instance: The average American youth ( age 14 – 20 ), whether affluent or not loves taking pictures.

BIG PICTURE – Describes the average user experience of your product. With properties like product functionality.

 THE NEXT BIG THING –  This talks about the future of the product once it has reached the goals you have set.

All these categories are well arranged and are listed under User Stories


In this tool, you are presented with fictional characters which pose as actual users of your product. These characters will help you understand your real life end-users better by showing you some of their behaviours and patterns. With the knowledge obtained from Personas, you will be able to restructure your product in order to be more user friendly thereby increasing your chances of success.

User Journey Map

This tool shows you the average pathway of the user when your app is in use. It gives you a visualisation of the areas of your app users mostly frequent and those they hardly make use of. 

User Journey Map will enable your team bring out those app features that will prove captivating to your user.

Prioritisation Chart

This chart shows you the most important features your product has to have in order to last in the market. It gives you insight into the process of developing your Minimum Viable Product or MVP


All the tips and tools listed in this article come from our experiences with our various clients and partners. We hope these tools help you find the answers you’re looking for, and in doing so helps you create the perfect strategies and features that will be needed to break the market and ensure success.

So take your time, and as you do, we wish you good fortune.